Value-selling for Revenue teams 🤝
Build business cases that win deals and generate revenue
Top revenue teams sell on value, not features. Use numbers to drive higher win rates and greater retention, at scale.
The Problem ❌️
You're leaving
money on the table
Most reps struggle to communicate value beyond the feature set. Tools are manual, disconnected, or locked in complex spreadsheets that few know how to use.
The best product doesn't win.
The one with the clearest value does.
This is what happens when you can’t show value at deal speed:
Buyers call bullshit
Modern customers are smart, if you can’t back up your claims they move on.
Competitors close faster
They show ROI in the first meeting while you're still presenting feature slides.
Champions lose momentum
Your buyer can't sell it internally without the numbers to back it up.
Reps discount to close
Without a clear value story, price becomes the only negotiation point.
The solution 🌟
Klaro gives you an
unfair advantage
Teams that adopt Klaro never look back.
On the deal 💼
Maximum revenue potential
Higher win rates
Buyers with clear value stories don't negotiate on price. They negotiate on timelines.
Shorter sales cycles
Answer "what's the ROI?" in the first meeting, not after three follow-ups waiting on finance.
Better margins
Klaro turns every rep into a value-seller, keeping margins healthy across your pipeline.
Reps discount to close
Arm your champions with credible, easy-to-explain proof of value so they can defend pricing.
As a team 👥
A commercial powerhouse
Confident reps close more
Reps that demonstrate value with confidence close faster. Klaro is easy to use and understand, making numbers their strength, not a point of weakness.
Scale best practice instantly
Your top seller's approach becomes everyone's approach. Build the model once, every rep uses it for every deal.
No bottlenecks
With greater autonomy the sales team can move fast. Simple controls and a powerful product makes Finance + Commercial collaboration easy and friction free.
Klaro explained
Closing deals with Klaro is a breeze
Value isn't something you hope buyers see. It's something you help them prove.
Start with a Template
Pinpoint your total addressable market, define territories and establish clear routes to find your slice of the £400 billion public sector market.
Personalize in seconds
Fill your sales pipeline by spotting early buying intent signals and turning them into direct conversations with decision-makers.
Co-create with your buyer
Access a centralised feed of tenders, pulled from every portal on the market, tailored to the service you offer.
Share and close
AI-powered bid tools help you bid/no-bid faster, coordinate teams seamlessly, and auto-generate first-draft proposals from real market data.
A must-have in the sales toolkit 🛠️
Built for commercial teams who work with numbers
Deal desk
Price complex deals, show ROI, and build business cases without waiting on finance to create custom models for every opportunity.
Perfect for:
- Enterprise sales
- High-ACV deals
- Value-selling motions
Website calculators
Let prospects calculate ROI themselves before the first call. They input their numbers, see the value, and become qualified leads.
Perfect for:
- Demand gen
- Inbound sales
- Consumption pricing
Pipeline forecasting
Model scenarios to hit targets. What happens if you close ABC by Q2? What if you add three reps? Run the numbers without building new spreadsheets every time or waiting for finance.
Perfect for:
- Revenue leaders
- Sales planning
- Board meeting prep
Retention & Upsell
Cross-sell to existing customers by showing ROI on additional products or expanded usage. Help account teams demonstrate value for renewals and upsells.
Perfect for:
- Customer success
- Account management
- Expansion revenue
Why teams love using Klaro️
Spreadsheets
Takes months to master (if ever)
Breaks when you edit
Finance or analysts build every model
Static files
Reps avoid it
Learn in minutes
Modular and flexible
Build once, reps customize
Live collaboration
Reps love it
Perfect for Sales & GTM leaders at fast-growing companies
You’re a perfect fit if you identify with the below.
Role
Founder, CEO, Head of GTM, Head of Sales, Head of Customer Success
Company
10-300 employees with a dedicated commercial function
Industries we see most
B2B SaaS, AI companies, tech-enabled services, financial services
Problem
You're leaving revenue on the table. Reps wait on finance for pricing models. CS teams can't prove value for renewals. Deals stall while competitors move faster.
Deal motion
Higher ACV deals requiring value-selling (not one-call closes), multiple stakeholders, business case requirements, renewals and expansion revenue
Stop leaving money on the table
The best product doesn't win.
The one with the clearest value does.
